For many investors, the most exciting stocks now are related to either artificial intelligence (AI), quantum computing, or robotics, which are posting triple-digit growth. Beverage giant Coca-Cola (KO) doesn’t really fit any of those categories. Yet, with 19% returns year-to-date (YTD), KO has outperformed the broader market this year and has even beaten some big tech names. Coca-Cola has spent decades consistently growing through recessions, inflation, geopolitical turmoil, changing consumer tastes, and countless market cycles, while still rewarding shareholders.
With 64 consecutive years of dividend increases, Coca-Cola has earned its place among the market’s elite Dividend Kings. The company is all set to report its second quarter results on July 28. Will another strong quarter push the stock higher this year?
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A Business That Keeps Growing When Conditions Get Tough
The market knows Coca-Cola as a single cola brand. But over the years, the company has evolved and now operates one of the most diversified beverage portfolios in the world, consisting of soft drinks, water, sports drinks, coffee, tea,ย juice, value-added dairy, and plant-based beverages, among others.
Coca-Cola has always maintained its earnings stability because of pricing power. Despite hiking prices, consumers continue to buy its products. And this was more evident this year when macroeconomic pressure, geopolitical tensions, and weaker discretionary spending were on the rise. Yet, Coca-Cola reported that it extended its streak of increasing overall value share (the percentage of total industry sales) for 20 consecutive quarters. This means that consumers continue to choose its brands even in a challenging economy and even if prices are hiked.
Interestingly, management also emphasized that growth isn’t coming solely from pricing strategy. To keep sales growing while maintaining strong profitability, the company is now combining selective price increases with new product launches, affordable packing options, and market-specific marketing campaigns. In the first quarter, organic revenue increased 10%, comfortably keeping the business on track to meet its full-year guidance. Meanwhile, comparable earnings increased by 18% year-over-year (YoY) to $0.86 per share.
The company’s extensive global scale across 200 countries and diversified portfolio are an advantage few competitors can match. Coca-Cola now holds Fanta, Powerade, Minute Maid, Smartwater, Dasani, Fresca, and several other regional brands. It has expanded into more than 600,000 additional retail outlets over the past year alone. Because the company operates across so many markets globally, a temporary weakness in one region is often balanced by strength in other regions.