Buy, Sell or Hold the Stock?

Alphabet GOOGL shares have dropped 7% in the past three months, underperforming the broader Zacks Computer & Technology sector’s decline of 2.8%. The drop can be attributed to rising capital expenditure as GOOGL focuses on building its AI infrastructure. In the second quarter of 2026, capital expenditure doubled to $44.9 billion, and the company reported…


Buy, Sell or Hold the Stock?

Alphabet GOOGL shares have dropped 7% in the past three months, underperforming the broader Zacks Computer & Technology sector’s decline of 2.8%. The drop can be attributed to rising capital expenditure as GOOGL focuses on building its AI infrastructure. In the second quarter of 2026, capital expenditure doubled to $44.9 billion, and the company reported negative free cash flow (FCF) of $5.855 billion. Alphabet raised 2026 capital expenditure guidance to the $195-$205 billion range and expects investment to increase significantly again in 2027. Higher depreciation, energy and data-center operating costs will consequently hurt profits, while FCF is expected to remain under pressure.

The question that investors are now asking is what return Alphabet will earn on this huge AI-related investment. And what to do with GOOGL stock amid rising leverage and execution risks? Let’s dig deep to find out.

GOOGL Stock Suffers From Stiff Competition

Apart from risks associated with the huge AI-related capital expenditure, Alphabet’s prospects suffer from intensifying competition from the likes of Microsoft MSFT, Amazon AMZN, OpenAI, Anthropic, Apple AAPL and Meta across its operational footprint.

GOOGL Stock’s Price Performance

Zacks Investment Research
Zacks Investment Research

Image Source: Zacks Investment Research

Alphabet is facing stiff competition in the cloud computing space from Microsoft and Amazon. According to Synergy Research Group’s second-quarter 2026 data, Amazon maintained a strong lead in the market, though Microsoft and Alphabet’s Google continued to achieve substantially higher growth rates. Amazon, Microsoft and Alphabet’s market share were roughly 28%, 20% and 15%, respectively.

Google Cloud remains supply constrained. To meet customer demand before its internal infrastructure comes online, Alphabet plans to use more third-party capacity, which the company said will create modest near-term margin pressure. The significant infrastructure buildout will simultaneously raise depreciation and related operating costs.

In the search domain, Google continues to dominate with a roughly 91.1% share, followed by Microsoft’s Bing, with a 4.5% share, per the latest data from StatCounter. In the consumer technology market, Alphabet faces stiff competition from Apple.

Meanwhile, Alphabet continues to face substantial antitrust uncertainty across Search and advertising technology. A U.S. court’s final judgment in the Search case imposed restrictions on Google’s distribution arrangements and required certain search-data sharing and syndication services. In ad tech, the Department of Justice has proposed remedies that Alphabet says could materially affect its business, while European competition proceedings remain another source of uncertainty. The company also disclosed that the European court upheld an Android-related antitrust decision, resulting in payment of $5.2 billion in previously accrued fines and interest in July 2026. Alphabet also recorded $2.1 billion of charges related to the PriceRunner litigation in the second quarter of 2026.

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